Rock ‘n’ Roll is as good for the soul as Aeronautica Militare is for the body. And the eclectic photoshoot recently shot at Hard Rock Cafe in Sandton played off the just-in exquisite Aeronautica Militare clothing range. The range pumped against the backdrop, showcasing the evergreen genre of Rock ‘n’ Roll in an undeniably sophisticated setting. This shoot cojoined two of the most significant elements in society for a genuinely bespoke and one-of-a-kind outcome.

“Music should be made to make people forget their problems, even if it’s for a short while.” – Chuck Berry. (Rock ‘n’ Roll Inventor)

Fashion, much like music, is a source of inspiration for many. The genre of Rock ‘n’ Roll first emerged in America in the early to mid-1950s, giving rise to new fashion trends and music genre that would influence generations to come.

Since its inception, the first Hard Rock Cafe established in London in 1971, some twenty-odd years after Rock ‘n’ Roll took the world by storm, was found by its patrons, to still be highly relevant. Drawing from the Café’s inspirational ingenuity, Aeronautica Militare found the location to unequivocally combine the best of both worlds for a timeless, sophisticated, and edgy look!

Dress Like A Rock Star But Fly Like An Eagle

While Rock ‘n’ Roll leant toward a counterculture in physical expression, in a fashion sense, the rawness in appeal, cut to the bone and signified freedom in many forms. The signature brand of Aeronautica, associated with fighter pilots, signify mavericks, much like Rock ‘n’ Roll music and the era of disruption. Aeronautica Militare’s authentic line of apparel complemented the edgy aesthetic setting of the Hard Rock Cafe and we think you will agree!

All The Colours Of The Rock ‘n’ Roll Rainbow

Incorporating splashes of contemporary colour was the name of the game with this shoot. Our Aeronautica Militare range of golfers, embellished with our signature logo of an Eagle spreading its majestic wings, brings to mind a famous Rock song titled “Fly like an Eagle,” and that is precisely what we intended doing with this shoot. Here are some authentic pieces we used to add sophistication to a chart-topping slice of history.

• The Aeronautica Militare Flying Proud Golfer combines white, navy and red for a contemporary and young yet sophisticated look and feel.
• The Aeronautica Militare Embroidered Golfer from our pre-summer collection combines contrasting colour details such as atlantic navy and red, with the red appearing to be more of a dark fuchsia. This colour contrasting golfer is also embellished with our signature flying Eagle for a look fit for a Rock ‘n’ Roll king!
• Our brand is known for being expressive, and the Aeronautica Militare Embroidered Contrasting Stripe Collar Golfer is expressive indeed! With distinguished colour contrasts of red and white prominently displaying the colours of the Italian Tricolore, this is one military-styled garment that screams artistic expression.
• The Aeronautica Militare Color Blend Golfer blends navy, atlantic, and white for a sophisticated and authentic look. These classic summer colours are reminiscent of old-school outdoor rock concerts and stylish contemporary aesthetics.
• While we’re on the subject of outdoor rock concerts, the Aeronautica Militare Vertical Print Men’s T-Shirt is perfect for a day outdoors, rocking to your own tune and dancing to the beat of your own drum!

The disruptive, military-styled fashion meets hard rock photoshoot is as easy on the eye as Rock ‘n’ Roll is on the soul.

Visit one of our stores to see the latest range and experience an out of this world shopping event. For more of our authentic and sophisticated looks, follow our social media pages on Instagram and Facebook!